The rise of regional OTT also coincides with the changing demographic of the Indian internet. They are relatively more affordable compared to multilingual platforms.” These have the advantage of a single-minded focus on a particular language, and staying close to the cultural nuances of that language. Girish Menon, Partner and Head, Media and Entertainment, KPMG India, had told YourStory in a prior interaction, “With deepening digital infrastructure across Tier-II and III cities, and further helped by the spike in digital consumption on account of COVID-19, pure-play regional OTT platforms are seeing significant traction.
OTT’s breakthrough year: From lockdown surge to rural reach to International Emmy’s
0 kommentar(er)
